The Tennent’s Mutual, a fan-driven live music concept in which subscribers to the Mutual website not only democratically vote on which artists play and where, they also call the shots on ticket prices.Yesterday The Pop Cop was invited to the CCA in Glasgow for the launch party of
It sounds too good to be true and the subsequent Q&A with the head of sponsorship at Tennent’s Lager, who are putting £150k into the project, was disappointingly vague on the specifics of how this initiative, which will run from October to November, could actually work in practice.
The press release is predictably filled with buzz words like “revolution”, “transform”, “electrify”, “bold”, “empower”, “radical”, “ambition” and “interact” – but we’re far from convinced that punters know more about organising gigs than those who do it for a living.
Mutual apparently stemmed from a Tennent’s Lager survey of 13,000 music fans between the ages of 18-35 across Scotland. Two interesting statistics to come out were that: 94% of music fans think the internet is the best way to find out about new music, while 99% think that promotion of music through the internet is the way forward for the music scene… which gives us great heart that what we’re doing on The Pop Cop is appreciated by you guys.