The main problem with using YouTube to watch live concerts featuring your favourite bands is that quality control is non-existent. So when you find that beloved Arcade Fire anthem reduced to a two-inch cameraphone screen being held by what seems like a Parkinson’s sufferer doing a Nazi salute, there’s a good chance you’ll be left feeling a tad underwhelmed.
It goes without saying that you’d rather watch live music videos that were closer to a high-definition cinematic experience. It would also be nice if they were filmed by professionals using, say, a couple of dozen cameras simultaneously. And why not make them all free to view on a single website that you don’t even have to register to use?
Sounds too good to be true? No, too good to be true would be if the company behind such a venture decided to rock up to East Kilbride with all their state-of-the-art equipment, build a multi-million pound venue/studio and invite some of Scotland’s finest up-and-coming groups to act as guinea pigs for their technology.
Believe it or not, this is precisely what has been happening for the past couple of months thanks toPOPMORPHIC. We suggest you head to their site and check out the sessions from local luminaries such asThe Xcerts, Dananananaykroyd and Le Reno Amps – but as a taster, at the top of this post we’ve embedded a video of Keeping Warm, one of five heavenly WE WERE PROMISED JETPACKS songs recorded exclusively for Popmorphic.
If you want to go along and be part of the audience while a performance is being filmed then pencil in March 20April 23 in your diaries, which is when there will be a special Electric Honey showcase featuring some delicious sounds from WOODENBOX WITH A FISTFUL OF FIVER, THE STATE BROADCASTERS and WAKE THE PRESIDENT.
To get your hands on a pair of tickets for this free show just email your name to firstname.lastname@example.org – tell them The Pop Cop sent you and they might even pick you up on the Popmorphic bus!
4 Woodenbox With A Fistful Of Fivers – Fist Full Of Fivers
4 The State Broadcasters – Our Favourite Park
4 Wake The President – The Security Place
b March 20 April 23 (rescheduled), Popmorphic studio, Linwood Avenue, East Kilbride
WE WERE PROMISED JETPACKS
b February 22, Cabaret Voltaire, Edinburgh (supporting The Spinto Band) (tickets)
b February 27, Tunnels, Aberdeen
b February 28, Room At The Top, Bathgate
b March 8, Oran Mor, Glasgow (tickets)