Today heralds the launch of The Pop Cop’s revamp, with the gifted Ctrl Alt Create coming up with a makeover of Gok Wan proportions, but with slightly less justification for nudity.
This, I imagine, is a bit like how it would feel to show off a newborn baby to someone for the first time. The default response tends to be a variation of “Aw, isn’t she/he beautiful” even if you think the ugly stick has done its worst. But any comments of a complimentary nature will be gratefully received!
So what’s this talk of a revolution? Let me explain. When The Pop Cop was shut down in May, it was no small thanks to Sony Records, who were responsible for filing multiple complaints to Google about mp3s that were briefly posted on the previous Blogspot-hosted site but had long since (we’re talking years here) been removed.
During the month-long campaign to get the blog reinstated, I know for a fact that word got back to people high up at Sony about The Pop Cop and the reasons for its deletion. There and then they could have withdrawn their complaint(s), thereby obligating Google to reverse their decision and thus prevent some readers doing fairly silly stuff on camera.
But, no, that apparently would have sent out the wrong message. Instead, Sony had meetings about the promotional benefits of mp3 posting and decided to look at creating a service that would allow music bloggers to pull pre-approved Sony song streams into their blogs. Woo fucking hoo.
That’s when the reality of the situation struck me. Record companies such as Sony do actually want bloggers like myself to post their songs, albeit on their terms. They are hiring PR companies, many of them online-specific, to email mp3s to bloggers and encouraging us to post them on our sites. I get dozens of emails of this nature every day.
The output of many blogs is often of a higher quality (and more read) than the material found in paid-for printed publications, yet almost all music bloggers do not make a single penny from the hours they devote to promoting the music they like. But for those who would like to, it seems to me there is a simple answer and it relies on the age-old tradition of supply and demand…
I’ve come up with a new feature called the JUKEBOX (see right). The idea is very simple. Say you’re a music artist, or representing one, and you want The Pop Cop’s readers to listen to your tunes. Rather than trying to convince me of its greatness (it doesn’t help that I’m very fussy) all you need to do is stump up a little bit of cash (we’re talking a fiver here) and you can have your song(s) playing away for a full month on the Jukebox. You’ll be happy, I’ll be happy and the readers will be happy because your music will be what the world has been waiting for.
Ready to go for it? Just email me here with the subject title ‘Jukebox’ and we can get it sorted in no time at all.
Since the music player looks pretty nifty, I decided to stick a second one up called the LOVEBOX – all streaming tracks here come with the The Pop Cop seal of approval as they are taken from my own collection.