13
Oct
Straight to video

Given that all the communicating I do with you is via the internet, you may be surprised to learn I’ve never been the quickest to embrace new trends.
I held off on getting a mobile phone for at least a couple of years after everyone else had them (“why would I want people to always be able to contact me?” seemed like a reasonable objection at the time), I was about 10 months late in joining the Twitter bandwagon and I only thought to set up The Pop Cop’s own Facebook page after the campaign to reinstate the blog was set up on Facebook in May.
Perhaps this might explain why I’ve made very little attempt to give any blogging space to music promo videos. It’s a shame, really, because the amount of time, effort, money, imagination and creativity that goes into making some of them often surpasses the time, effort, money, imagination and creativity that goes into making the song it is promoting.
So in a bid to redress the balance, I’ve picked out 15 of the best videos I could find from Scottish musicians who tend to be ignored by the likes of MTV, VH1, The Box and 4Music.
1990s – See You At The Lights
Most music videos with animation can feel incidental to the song itself, but clearly a lot more insight has gone into this one, with the band accurately morphed into cute cartoon characters, singer Jackie McKeown’s buck teeth and all.
Attic Lights – Wendy
Attic Lights play up their retro sound with Happy Days costumes, cheesy choreography routines and, heaven forbid, jazz hands. It works so well your interest wanes when it cuts back to their ‘normal’ look.
Beerjacket – Dancing In The Dark
Beerjacket’s cover is an original, simplistic, melancholic take on a classic song so it makes sense that the video should share those qualities. The twist, though, is that it was made by a fan, Kyle Wood, whose countless costume changes ensure he’s the real star of the show.
Emma Pollock – Paper And Glue
How much would you have loved to have been there for the director’s briefing: “Right, Emma, I’m going to enclose you in a lifesize perspex box and plonk you down in various Glasgow landmarks. You won’t look ridiculous, honest…”
Esperi – Home
Here’s a blissful summer chillout scene to fill you with envy. Adorable collies in the meadows, birds tweeting and a hint of the mindboggling array of instruments that create Esperi’s unique sound.
Frightened Rabbit - Swim Until You Can’t See Land
If you’ve ever wondered why lighting is so important to directors here’s your answer. There’s no story arc here, simply footage of our check-shirted heroes playing in front of a couple of dozen fans all waving torches. A visual treat.
Kassidy – Take Another Ride
Ah, the joys of major label budgets. This is proper cinematic stuff very much in the mould of No Country For Old Men, which complements the Western twang Kassidy have got going on.
Malcolm Middleton – We’re All Going To Die
Hey, look, it’s Malcolm Middleton dressed as Santa trying to kick the hell out of some pigeons. Wrong on so many levels.
Maple Leaves – Golden Ether
Paper aeroplanes, handclaps, knitted red jumpers, the Botanic Gardens… this must be the tweeest video ever made. But how could you not be won over by singer Anna Miles’ cute as pie smile?
Mitchell Museum – Tiger Heartbeat
Just when you think you’re going to be sitting through a Spectrum platform game, the main character comes to life as a drunken robot stumbling along the streets in Glasgow and getting thrown out of pubs. Genius.
Roddy Hart – Take Me Home
Four-and-a-half minutes shot in one continuous take in atmospheric black-and-white with a wintry, hilly Scottish backdrop. Just classy.
Sons And Daughters – Johnny Cash
Arguably one of the finest songs ever to come out of Scotland, its frantic, scuzzy riff could only be translated into moving image as a bar-room brawl.
There Will Be Fireworks – Midfield Maestro
The perfect example of a video that enhances the song. Shot in the rugged outdoors of the island of Barra, the stunning landscape is only trumped by the closing scene which sees the windswept group playing their hearts out on a deserted stretch of sand.
The Xcerts – Do You Feel Safe?
The driving tempo of the track contrasts beautifully with the slow-mo footage, which itself is the perfect foil for the sped-up thrashy instrumental interludes. The video portrays such a depressingly accurate picture of Glasgow’s city centre at 3am that it surely couldn’t have been staged.
We Are The Physics – You Can Do Athletics BTW
Despite being a fairly terrible song, the video is really slick and sees a convincingly unhinged performance from the band members interspersed with some smart comic-book effects .
Roddy Hart – Take Me Home
1990s – See You At The Lights


3 Responses to “Straight to video”
October 14th, 2010 at 10:25
I hate to be one of those people, but its not Malcy dressed as santa in the We’re All Going to Die video, it’s some other miserable guy. god, i feel dirty now…
October 14th, 2010 at 11:22
I actually had my suspicions it might not have been him but then I thought, ‘Why would he get someone else to play a miserable ginger singer when he can do it himself so well?’
October 14th, 2010 at 15:57
Very true. Another great article, as i should have said before. Thanks, as always.
Leave a Reply